Monday, Feb 18, 2008

The World Has Changed and It's Not Turning Back

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“The world has changed, and it’s not turning back.”
~DK of Media Snackers

The “new media” — Internet, mobile technology, interactive television — has redefined mass communication. While older generations are trying to learn, adapt, and basically keep up with youth in this area, Gen Y'ers are taking to all these formats seamlessly. Blogging, podcasts, and vodcasts (video blogs) are supplanting traditional channels. The speed with which these messages are delivered feeds right into the Gen Y desire for instant gratification.

But with all these advances happening overnight, training in the technology has become a must. MediaSnackers, a UK based company dedicated to helping organizations work with young people to generate new strategies and operations in social media, has risen to the challenge, incorporating the “quick bits” learning and processing style of Gen Y. The company works with young people to train them to use the new media, as well as instilling a sense of responsibility about the global impact of their efforts.

The company’s founder is as unique as the organization itself. DK — that’s his entire moniker — knows how Gen Y’ers learn, what they expect from technology, and how the new media unleashes their creativity. The colorful UK native works within the gap between the Gen Y'ers, who are embracing this technology at the speed of sound, and their confused managers, who are still stumbling with new media.

We had the privelege last year to interview DK of MediaSnackers for The Gen Y Project (Check out their impressive 2008 report here). DK has very generously opted to not have his chapter appear in our book but to be given away as a bonus chapter to help each of you in supporting Generation Y in their development in the future.

Download the bonus chapter featuring DK of Media Snackers here. This is a great chapter, so thank-you DK!

If you enjoyed this interview with DK, you are going to love the book Millennial Leaders

Posted by Bea Fields at 8:32 PM |  MAKE A COMMENT  

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